“Ultimately, users visit your website for its content. Everything else is just the backdrop.”— Jakob Nielsen
Website Design & SEO is All About the Benjamins
“We have a website, but we don’t get leads from it.” This is a common complaint we hear from businesses. If you’re experiencing the same issue, it means your website is not functioning. You either need a new website or a web design makeover. Your online presence is all about the Benjamins. If your website can’t convert visitors into paying customers, it’s simply a waste of space. You would be better served by a single-page website with the contact information of a top performing salesperson.
Your website should be like a Venus Flytrap or a Pitcher Plant, attracting prospects with digital pheromones and trapping them. Right behind partnership networks and in-person conferences, your website is the most important tool for attracting and converting leads that are either marketing-qualified or sales-qualified. The ROI on website design is directly related to the number of leads it generates for your business.
“Your website should be like a Venus Flytrap or a Pitcher Plant, attracting prospects with digital pheromones”— D.Beiswenger
Persuasive Website Design: Getting Agreement
Most websites talk about how great their solutions are or how expert their staff is—right on the home page. This is not convincing content. To get agreement with your prospects, you start with a premise, then build an argument with illustrations, social proofing testimonials, and finally a conclusion (call to action).
The key to effective pages is following this outline:
- Introduction: Grab the reader’s attention by highlighting a problem or need that the product or service can solve.
- Value proposition: Present the main benefit or unique selling point of the product or service in a clear and compelling way.
- Features and benefits: Provide evidence to support your value proposition, outlining the specific features and benefits of your product or service.
- Objections and rebuttals: Address any common objections or concerns that customers may have and provide persuasive counterarguments.
- Testimonials: Include customer testimonials, reviews, or social proof to show that others have had a positive experience with your product or service.
- Call to action: Close your piece with a strong call to action that encourages the reader to take action.
Don’t Blame the Website Designers
Most web designers view content as just another visual element or object to be placed on the page. However, content is king when it comes to effective website design. We build content-driven, SEO-optimized sites where design is tailored to showcase your content. Our approach focuses on increasing customer engagement with optimized website topography (fonts, white space). We create a user-friendly experience to drive conversions and ROI. We also utilize strategic design techniques for maximum impact, leveraging visuals to create an emotional connection with the reader. By considering all these elements, we will help you create content that resonates with your target audience and drives more conversions.
By considering all these elements, we will help you create content that resonates with your target audience and drives more leads. This will result in improved website performance and greater ROI.
Search Engine Optimization (SEO): Getting Found
SEO is all about getting found when someone searches for a keyword or phrase related to your business on search engines like Google, Bing, or DuckDuckGo.
SEO optimization includes:
- Using keywords and phrases that relate to your business in the website’s content, titles, and meta descriptions
- Designing the website with good user experience in mind to increase dwell time
- Optimizing page loading speed
- Adding appropriate schema markup, alt tags, and other metadata
- Creating a mobile-friendly design
- Generating compelling content
- Designing internal links and other cross-links between pages
- Using a secure HTTPS connection
- Integrating social media buttons and feeds
- Adding a search feature on the website
All these elements are crucial to increase your online visibility and make it more likely for customers to find you when they search for related keywords or phrases.
We do WordPress
We build WordPress sites to suit your unique needs and goals, from a simple brochure site to a complex e‑commerce platform. Our expert partners leverage the latest tools and techniques to deliver exceptional results that surpass your expectations—guaranteed.
In summary, if you want to attract and convert more leads, your website design and SEO strategy must be top-notch. At Business Development Solutions, we have the expertise and experience to create a website that will increase your online presence, generate leads, and drive conversions. Contact us today to get started!