“Writing is hard work. A clear sentence is no accident. Very few sentences come out right the first time…”— William Zinsser
Effective Technology Content is Hard
Writing sales and marketing content for technology companies is challenging. It’s not merely about putting words together and hoping that prospects will click the “buy” button. Instead, you have to think about your audience and what they want. Writing content that is only about your company and not what the customer needs is like going on a first date and only talking about yourself all night. The same goes for writing sales or marketing content. If you want to be successful, you need to think about what’s in it for them. So, the first step in drafting a piece of sales or marketing content is to ask: “Is this about us or is this about them?”
Despite the rapid changes in technology, the basics of sales and marketing content remain the same. To be effective, content must still be compelling, demonstrate value, and be relevant to the prospect. Your content should be easy-to-understand and use language that a customer can relate to. Show them why they should care by illustrating how your service or product meets their needs.
Challenges of Technical Content
Writing technical content for sales and marketing requires a unique set of skills to communicate complex technical information in a way that is clear, concise, and engaging. Some of the challenges of writing technical content for sales and marketing include:
- Jargon and Technical Language: Technical content often contains specialized language that can be difficult to understand. Writers must simplify technical concepts for non-technical readers.
- Audience Knowledge: Technical writers must research and understand the audience’s needs, concerns, and level of technical expertise.
- Product Knowledge: Writers must have a deep understanding of the product or service they are writing about.
- Accuracy: Technical content must be accurate, precise, and up-to-date to meet industry standards.
- Tone and Style: Technical content must be engaging and interesting to capture the reader’s attention.
- Adaptability: Technical content writers must be able to adapt to different formats, styles, and tones depending on the intended audience and platform.
Crafting compelling technical content requires a skillful balance between knowledge and art—something AI tools can’t replace.** As Zinsser eloquently stated, ‘Writing is hard work,’ so don’t be fooled into believing shortcuts will lead to quality results.
**We will have a blog about this topic soon.
Our team provides the following types of Technology Content Solutions:
- Sales & Marketing Content
- Keyword-driven Blog posts
- Sales and marketing copy
- Web copy
- Social media posts
- Email newsletters & Campaign scripts
- Instructional Content
- Product guides
- User manuals
- Online help documentation
- Videos and Video scripts
- Technical Documentation
- Technical articles
- White papers
- Case studies
- Infographics and visual content
- Training materials
Content Marketing is all About Conversions
Content marketing is all about driving conversions, which means that it’s essential to understand and leverage the psychological factors that influence human behavior. Psychographics plays a crucial role in this, as it refers to the personality traits, values, attitudes, interests, and lifestyles of individuals. By understanding the psychographic profiles of your target audience, you can create content that speaks to their needs and objectives, increasing the likelihood of conversion.
To convert, landing pages and emails must apply the six principles of persuasion:
- Reciprocity involves giving something of value to get something in return.
- Scarcity highlights limited availability to create a sense of urgency.
- Authority can be established by using endorsements from experts or well-known figures.
- Consistency involves creating a consistent brand identity and messaging.
- Liking involves building trust and likability by creating content that resonates with customers’ interests and values.
- Social proof can be demonstrated through customer reviews or testimonials.
By integrating these principles into your content marketing strategy, our Technology Content Solutions can increase web conversions and build trust with your customers, ultimately resulting in more revenue and a greater return on investment.
Technical Content Professionals
Technical content needs professional writers who have the skills and creativity to turn complex information into easy-to-understand language. While AI tools have made writing easier, they cannot replace a seasoned writer. A professional writer can make technical content effective for sales and marketing by creating content that resonates with the target audience.
Our Approach to Technology Marketing Content
At Business Development Solutions, we use both technical knowledge and creative writing skills to create interesting and easy-to-understand content that explains complex information. We take the time to research and understand different audiences, platforms, and tones, allowing us to create content that is suitable for each project. With our experience, we can help you create content that helps your business grow and increase sales.
If you’re looking for the typical “we’re great” approach to Technology Content Solutions, you don’t need us—everyone is doing that. If you want a new approach, click the button below to learn more about how our Technology Content Solutions can help your business.