Business Development Solutions:
Make Every Word Count

“Clutter is not a property of information. Clutter is a failure of design.”

Edward Tufte
Sign post that says, Clear the Clutter

Business Development is not for the faint of heart. It requires capturing leads, qualifying them, and crafting sales and marketing content that leaves a lasting impression. However, in a cluttered world of information overload, it is crucial to make every word count. To achieve this, Business Development content must tap into primal patterns of recognition that our brains respond to with immediacy and instinct. By offering something oddly familiar or wholly unexpected, effective content can captivate the audience and grab their attention. Anything else is noise, mere words on a page without meaning or impact.

Pattern Recognition

One way our brains recognize patterns is through the Baader-Meinhof phenomenon (the frequency illusion). When we fall in love with a Tesla, for example, we suddenly see them everywhere on the roadway. This ability to recognize patterns helped our ancestors identify poisonous plants, distinguish predators from prey, and interpret celestial events. Today, it helps us find solutions or products we desire among competing signals (clutter).


Lion in the grass

Signals that stand out from the noise are unique and unexpected, like the sight or sound of a lion in the tall grass. Our ability to recognize unique signals has been critical to our survival and has given us an advantage over other animals. It is why we notice art, music, and beauty that are out of the ordinary. The ancient reward system of spotting unique signals brings us pleasure when we see them.

Winning on Either Front

The good news is that effective content can win on either front—pattern recognition or uniqueness. To be successful, content must either tap into the patterns our subconscious desires or offer something unexpected that stands out from the noise. By making every word count, you can create content that resonates with your audience and achieves its intended purpose. At Business Development Solutions, we are designed to help you Get Agreement with your prospects, Get Heard, and Get Found. Take a look at our Solutions today and let us help you achieve your goals.
Check out Our Solutions.

Our Solutions Help Technology Companies:

Get Agreement

The first part of the equation is to mirror back exactly what your audience is thinking in similar terms. This will promote recognition between the reader and the content, and eventually build trust. Avoid awkward wording or jargon, unless it’s an industry standard that helps connect through a shared “language.”

Get Heard

This is the latter part of the equation above; you have to capture your audience within the first few sentences. This can be done by saying something bold, quoting a beloved movie or thinker, or phrasing a proposition in a unique way. The goal is to grab your reader’s attention and draw them into the content.

Get Found

Staying current with the dynamic Search Engine Optimization (SEO) landscape is a major challenge as search engines increasingly rely on AI to evaluate website rankings. Quality of content, organization, and structure are key factors, along with both internal and external links, as opposed to just keywords.

Businessman hand change wooden cube block with TRUST and TRUTH blocks

Trust Us

We Are Here to Help!​

“The truth shall set you free.” — J.C.
Real trust is rooted in telling the truth, even when it’s a hard pill to swallow. This can be risky with clients who have an emotional connection to their website or content – but we believe that nothing beats honesty, it’s like a kiss on the lips (Proverbs 24:26). We’d never give up our integrity for business; no matter how tough the conversation gets. Delivering honest feedback has allowed us to cultivate strong relationships, over time, built on mutual respect.

Why Choose BDS?

If you’re an IT- or SAP-focused company and need help with messaging, we have years of experience and success in Sales & Marketing copy, technical writing, blogs and web content. We also leverage the 6 principles of human persuasion: reciprocity, scarcity, authority, likability, consistency and consensus which are the key to conversions. Our goal is to help you maximize your reach and generate more leads by crafting the best content for your target audience. Relax! We have you covered.

Relaxing Man

Trusted by Leaders

1st Basis Logo
FirstCall Logo
3V Solutions Logo
Scroll to Top