Business Development Solutions:
Make Every Word Count

“Clutter is not a property of information. Clutter is a failure of design.”

— Edward Tufte

Business Development is not for the faint of heart. It requires capturing leads, qualifying them, and crafting sales and marketing content that leaves a lasting impression. However, in a cluttered world of information overload, it is crucial to make every word count. To achieve this, Business Development content must tap into primal patterns of recognition that our brains respond to with immediacy and instinct. By offering something oddly familiar or wholly unexpected, effective content can captivate the audience and grab their attention. Anything else is noise, mere words on a page without meaning or impact.

Pattern Recognition

One way our brains recognize patterns is through the Baader-Meinhof phenomenon (the frequency illusion). When we fall in love with a Tesla, for example, we suddenly see them everywhere on the roadway. This ability to recognize patterns helped our ancestors identify poisonous plants, distinguish predators from prey, and interpret celestial events. Today, it helps us find solutions or products we desire among competing signals (clutter).

Uniqueness

Signals that stand out from the noise are unique and unexpected, like the sight or sound of a lion in the tall grass. Our ability to recognize unique signals has been critical to our survival and has given us an advantage over other animals. It is why we notice art, music, and beauty that are out of the ordinary. The ancient reward system of spotting unique signals brings us pleasure when we see them.

Winning on Either Front

The good news is that effective content can win on either front—pattern recognition or uniqueness. To be successful, content must either tap into the patterns our subconscious desires or offer something unexpected that stands out from the noise. By making every word count, you can create content that resonates with your audience and achieves its intended purpose. At Business Development Solutions, we are designed to help you Get Agreement with your prospects, Get Heard, and Get Found. Take a look at our Solutions today and let us help you achieve your goals.
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